Project: Multi-page saddle-stitched brochure with pocket folder and business card slits
Goal: Show the client's work rather than tell; incorporate a pocket for additional documents
My role: Creative director, graphic designer, copy editor

 

Project: Print advertisement in local magazine, Tribeza
Goal: Show the client's work and emphasize their market advantage
My role: Creative director, graphic designer, photographer, copy writer, account executive

 

Project: Full-page print advertisement in regional magazine, Austin Monthly Home
Goal: Advertise a home for sale; showcase two products in one ad without looking cluttered
My role: Creative director, graphic designer, co-copy writer, account executive

 

Project: Print advertisement in regional magazine, Austin Monthly, SXSW (music and film festival) edition
Goal: Present the client as fresh and hip for this particular festival-themed edition
My role: Creative director, graphic designer, photographer, copy writer, account executive