Project: Trivia board game, comprising game board, cards, and packaging
Goal: Create a game that looks fun and inviting, and caricatures famous landmarks of Austin, Texas
My role: Creative director, graphic designer, illustrator

 

Project: "Backyard cook-out" themed tradeshow booth for a multi-regional insurance company

Goal: Increase company awareness at a Texas tradeshow by creating a fun, memorable, and interactive experience for booth visitors. Visitors could sign up to win a barbecue grill and/or enter to win an appearance in the company's next print ad. They could also take home a printed photo of themselves--wearing an apron with the company logo--or view their picture in an online gallery, which was announced by a branded email. While being fun, all design pieces had to fit the company brand.

Design challenge: Selecting and sizing the perfect "backyard" photo backdrop. I built a three-dimensional paper diorama to demonstrate the correct proportions to my executive team.

My role: Art director, graphic designer, photographer

 

Project: Marketing campaign introducing a multi-regional insurance company's presence in Hawaii, as well as a logo for the company's Fast Start bonus incentive program
Goal: Design a web page, online banner ad, and small folding brochure to accompany a travel mug gift; design a logo for Fast Start which conveys the idea of earning money quickly; implement the company's branding guidelines
My role: Graphic designer